Don't stop at 20

If you are struggling with something, say coming up with a title for a book or a blog post or a song, don’t do the minimum amount.

Don’t come up with one title and think you’re done. You’re not. You’ve not even started.

Come up with 20 titles.

And if 20 is hard, do 30.


To come up with 30 ideas you won’t self-edit. You won’t have time to. You need to get to 30 so that the ideas flow.

And that’s the point: find the killer word or phrase that would’ve never been found if you’d stopped at 1 or 5 or 20 or 25.